One of the UKs largest serviced office companies has not only given its Coventry offices a complete overhaul using premium grade window film, it has also successfully bolstered its corporate image in the process. The offices, run by workplace leasing giant Citibase, have had their windows coated with a film that provides significant benefits for employees and visitors, including protection against both overheating and the damaging effects of the sun’s UV rays.
Citibase has taken conservatory window tinting film a step further however by adding the firm’s logo to its new window film.
Most impressively though, it has transformed what was previously a redundant Coventry city eyesore into an impressive-looking marketing tool for its business activities.
The firm has successfully applied tinted film to the glass panes along a disused walkway connected to its Coventry offices, re-inventing them as highly effective promotional design panels. The film, which is applied to the inside of the glass, makes use of three separate tints to create the advertisement images promoting the firm’s core activity of supplying office and meeting room hire.
The impact of these promotional images, which are clearly visible from street level, is further enhanced when the internal lights along the walkway are activated.
Marketing experts predict that Citibase’s creative application of window film heralds new marketing opportunities using window tinting in Manchester, London and other cities where glass frontings are easily likely to catch the eye of commuters, pedestrians and vehicle occupants.