A Tesco supermarket in Congleton, south of Manchester, has introduced specially tinted window film for its store frontage that acts as both a marketing tool and a means of protecting staff privacy. The well-known supermarket chain had a particular issue with a part of the front of the Congleton store currently used for staff training. It was felt that the large glass panels looking into the area in question unnecessarily intruded on the privacy of the staff inside.
Conventional one way window tinting was not considered an adequate option, however, since it was felt this would undermine the overall retail marketing impact usually associated with a Tesco frontage. A second option of covering the glass with retail signage also had to be dismissed when it was realised that this would block natural light from reaching the staff inside, thus reducing the quality of the training environment.
The solution however has now been found through the use of a one way window tinting film that can support high quality multi-coloured graphics on one side without unduly affecting the degree of natural light reaching those situated on the other side.
The window film itself permits a 30% degree of natural light penetration via the use of perforated graphics. Staff inside are said to be perfectly happy with this amount of light; and it is reported that the window tinting film has the additional advantage of reducing glare whenever the sun outside is shining particularly brightly.